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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Public Relations And Media Management w/ Brian Scott Gross
Manage episode 363578043 series 2997073
By Roberta Ndlela. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Are you an artist or entrepreneur looking for world-class public and media relations expertise? Look no further than Brian Scott Gross!
Brian Scott Gross is the Founder and President of BSG Public Relations. Now in its 21st year, BSG Public Relations takes a precise and strategic approach to promoting all facets of entertainment. An efficient and motivated staff handles everything from intricate details of executive publicity to positioning their clientele within compelling and effective media campaigns, street marketing teams, and creative marketing efforts. BSG PR works to broaden and help brand their clientele. They look to broaden and brand artists, companies and products.
BSG Public Relations handles all avenues of communications, bringing a studied approach to marketing with creative solutions that furthers the message and the image of their clients. Multi-level publicity campaigns combined with knowledge and background in every facet of entertainment media and communications, and most importantly, always putting the client first.
Brian has been in the service of media and public relations for over 28 years. He has been employed by companies such as Def American Recordings, Warner Brothers Records, Reprise Records, Elektra Entertainment Group, Vivid Entertainment Group, and such organizations as The Lollapalooza Tour. His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world. Brian Gross was an Executive Producer for Reality-X: The Search For Adam & Eve.
On this episode, Brian recalls his start in the music industry at Def American Recordings, Warner Bros and Elektra while he was in high school.
Key Points and Time Stamps:
[00:03:31] - Why having no Plan B helps accelerate your career growth and mindset
[00:06:30] - Debunking PR job myths - crisis media, give attention to clients in the media
[00:08:27] - Do PR companies encourage their clients to portray a certain dating image
[00:09:58] - 3 key elements for branding and communicating who you are and your message
[00:12:30] - The challenges that come with having corporates, businesses and organizations as clients
[00:13:25] - How they help coaches, consultants and digital entrepreneurs
[00:15:07] - Media and interview coaching
[00:15:31] - How social media has changed the public relations industry
[00:17:33] - Cultural differences in working with global clients
[00:18:19] - Relationship-building in the entertainment business
[00:19:43] - Why musicians go broke
[00:22:45] - Brian’s participation at a North Korean marathon
[00:26:43] - Work-life balance
[00:28:10] - Writing about a client and their work as a publicist
[00:29:18] - How to establish if you are an artist or have that potential in you
[00:29:53] - The impact of viral videos and publicity
[00:30:30] - The criteria for enlisting the services of a publicist
Connect with Brian:
Website
LinkedIn
Twitter
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137 episodes
