A Fresh Look at Sales and Marketing with Mike Lieberman of Square 2 Marketing


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Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.
He also explains the relationship between sales and marketing and what it REALLY means to the customer.
Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.

94 episodes