A Fresh Look at Sales and Marketing with Mike Lieberman of Square 2 Marketing

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By The Businessology Show. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.
He also explains the relationship between sales and marketing and what it REALLY means to the customer.
Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.

94 episodes