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Episode 42: Olympics and Advertising

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Content provided by CompTIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CompTIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Carolyn and Seth talk about how technology has changed the Olympic experience. When time zones can be flattened and attention spans are shorter, the old broadcast model doesn't hold up. This has implications for advertisers as they consider how to work with different formats, and it circles back to content creators as they try to deal with audiences that have a variety of interests.

  continue reading

228 episodes

Artwork

Episode 42: Olympics and Advertising

CompTIA Volley

21 subscribers

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Manage episode 424778039 series 2433155
Content provided by CompTIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CompTIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Carolyn and Seth talk about how technology has changed the Olympic experience. When time zones can be flattened and attention spans are shorter, the old broadcast model doesn't hold up. This has implications for advertisers as they consider how to work with different formats, and it circles back to content creators as they try to deal with audiences that have a variety of interests.

  continue reading

228 episodes

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