Episode 23 with ALI FENWICK: When Google Knows You Better Than Your Own Mom (And What Behavioral Science Can Do About It)

It's All Just a Bunch of BS

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Ali Fenwick is Managing Partner and head of Behavioral Insights at LEAD TCM&L and Professor of organizational behavior at Hult International School of Business. By using the scientific method and modern-day data science applications, Ali and his team at LEAD TCML run behavioral experiments and design behavioral interventions for business organizations, educational institutions, sports teams, government, and non-government agencies. Ali specializes in the application of behavioral interventions for business improvement, government policy design, communication effectiveness, talent management, mobile application design, and psychographic profiling. He’s led research and commercial teams in Automotive, Telecom, Healthcare, Pharma, Banking, Food Ingredients and Higher Education. In the field of Innovation and Entrepreneurship, Ali enables startups and organizations to incubate and accelerate innovation. Through the provisioning of education, keynotes, hack-athons, organizational design, stakeholder meetings, and people management, he supports organizations to build a culture for innovation and transform creative ideas into practical solutions. Ali has an MBA from Rotterdam School of Management and a PhD in OB from Nyenrode Business University.

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