The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Church+State / Frequency Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Church+State / Frequency Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Meet The Consultants
MP3•Episode home
Manage episode 258400970 series 2650001
Content provided by Church+State / Frequency Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Church+State / Frequency Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Advertising has changed a lot. From jingles and magazine spreads to…. short films and well, what isn’t an ad, today? Once the internet came along, attention started to get fractured — and so did client’s budgets. And while agencies stretched themselves thin, once-loyal clients got frustrated with fat margins, a lack of innovation, and insufficient proof their dollars were getting results. And now… they’re ready to take their business elsewhere. And now, agencies who’ve struggled to adapt to a landscape dominated by Google and Facebook, are witnessing consulting firms — with their Big Data, digital expertise, and cozy relationships with the c-suite… become serious competitors in our field.Wait… Did I pick the wrong time to start an agency? How exactly did advertisers lose the plot, here? Host Ron Tite takes a critical look at the industry, and his place in it, to find out what and who is overthrowing agencies, and how the work is changing, because of it.
…
continue reading
12 episodes
MP3•Episode home
Manage episode 258400970 series 2650001
Content provided by Church+State / Frequency Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Church+State / Frequency Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Advertising has changed a lot. From jingles and magazine spreads to…. short films and well, what isn’t an ad, today? Once the internet came along, attention started to get fractured — and so did client’s budgets. And while agencies stretched themselves thin, once-loyal clients got frustrated with fat margins, a lack of innovation, and insufficient proof their dollars were getting results. And now… they’re ready to take their business elsewhere. And now, agencies who’ve struggled to adapt to a landscape dominated by Google and Facebook, are witnessing consulting firms — with their Big Data, digital expertise, and cozy relationships with the c-suite… become serious competitors in our field.Wait… Did I pick the wrong time to start an agency? How exactly did advertisers lose the plot, here? Host Ron Tite takes a critical look at the industry, and his place in it, to find out what and who is overthrowing agencies, and how the work is changing, because of it.
…
continue reading
12 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.