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#7: How to build an organization's personality with Tone and Voice
Manage episode 260809592 series 2637557
In this episode, we had the pleasure of interviewing Mary K. Nielsen, UX Content Strategist at Mailchimp. Balancing philosophical aspects of Tone and Voice, but also giving practical guidance, we discussed how to build a company's personality inside and outside digital products using this essential writing principle. Mailchimp is definitely a key reference when it comes to Tone and Voice within a company's communication strategy, and we had a chance to understand how its own T&V was built.
By the way, we're on Twitter! Click here, to follow @TheManu_script_
31 episodes
Manage episode 260809592 series 2637557
In this episode, we had the pleasure of interviewing Mary K. Nielsen, UX Content Strategist at Mailchimp. Balancing philosophical aspects of Tone and Voice, but also giving practical guidance, we discussed how to build a company's personality inside and outside digital products using this essential writing principle. Mailchimp is definitely a key reference when it comes to Tone and Voice within a company's communication strategy, and we had a chance to understand how its own T&V was built.
By the way, we're on Twitter! Click here, to follow @TheManu_script_
31 episodes
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