Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Less Money, More Time Means Viewers Are Seeking Free TV Options
MP3•Episode home
Manage episode 261702946 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
…
continue reading
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
102 episodes
MP3•Episode home
Manage episode 261702946 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
…
continue reading
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
102 episodes
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