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Why Relationship Building Is Key To Driving Marketing Success During A Crisis

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Manage episode 266633665 series 2380479
Content provided by SLMA - Susan Finch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SLMA - Susan Finch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building relationships with your audience, proving value, and establishing lasting connections. This month’s guest, Joe Folan, shares how marketers can pivot from being selling-centered to relationship-centered to drive success.

About Rhoan's guest:

Today’s guest on the Revenue Rebels podcast is Joe Folan, the Vice President of Marketing for The Center for Leadership Studies. He has over 19 years of marketing experience having helped companies in various industries including technology, healthcare, nonprofit, and B2B companies through brand and offering evolutions in order to stay competitive and innovative in their space.

Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 266633665 series 2380479
Content provided by SLMA - Susan Finch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SLMA - Susan Finch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building relationships with your audience, proving value, and establishing lasting connections. This month’s guest, Joe Folan, shares how marketers can pivot from being selling-centered to relationship-centered to drive success.

About Rhoan's guest:

Today’s guest on the Revenue Rebels podcast is Joe Folan, the Vice President of Marketing for The Center for Leadership Studies. He has over 19 years of marketing experience having helped companies in various industries including technology, healthcare, nonprofit, and B2B companies through brand and offering evolutions in order to stay competitive and innovative in their space.

Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels

  continue reading

51 episodes

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