EP055: Enhance Your Company’s Brand Image by Telling a Good Story

Dynasty Leadership Podcast

Geoff Thatcher is the Founder and Chief Creative Officer of Creative Principals and the author of The CEO's Time Machine, a fictional story about how a CEO created one of the most innovative companies in the world. Geoff shares his unique view and perspectives on how to elevate a brand through powerful stories and examples that will help you stand out from your competition!

Key Takeaways:

[4:05] By being so obsessed with only looking to the future, you can miss key insights and lessons that were learned from the past.

[7:35] When it comes to innovation and new decisions, the most important thing you have to do is make a decision, even if it’s the wrong decision.

[8:40] No matter what, there’s never enough information out there.

[10:50] How did Geoff get into this line of work?

[13:50] The book is written like a theme park ride. What does that look like?

[17:20] The experience model of track, trust, inform, interalize, and act is rooted in psychology as well in history.

[19:30] How do you build unique companies in ‘traditional’ industries and create a message that stands out from the competition?

[24:15] Once you know the type of person you are serving, then you can build a story around that avatar.

[26:00] What are some of the common mistakes Geoff sees people making?

[28:30] Tell a good story and no one will complain.

[30:00] Goeff shares an example of how you can create a story and make it memorable.

Mentioned in This Episode:

Dynastylc.com

Email Todd: [e-mail]

Creativeprincipals.com

Geoff on LinkedIn

Ceotimemachine.com