#15 How Steph Smith Made $40K+ from Her Ebook in 1 Month

Growth Machine Marketing Podcast

Content provided by Amanda Natividad & Nat Eliason and Amanda Natividad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amanda Natividad & Nat Eliason and Amanda Natividad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

3+ y ago 56:17

MP4•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on September 03, 2023 15:16 (8M ago). Last successful fetch was on July 22, 2023 04:54 (9M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Steph Smith doesn’t want you to read her book from beginning to end.

And if there’s a chapter that doesn’t apply to you? Skip it.

In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice.

Aside from her book, we discussed:

The myth about successful content creators
Figuring out your true differentiator
How to reframe your view of SEO

Show Notes:

0:48 - How Steph is ensuring readers get value from their purchase.

5:45 - "Doing Content Right" live sessions.

9:08 - Strategies for distribution and launching an ebook.

14:25 - The importance of building an audience.

17:55 - Steph describes her sense of clarity during the writing process.

22:01 - Your niche = what you’re knowledgeable in + where you can provide value

26:17 - How to find your differentiator (and what The Hustle’s differentiator is).

30:48 - Steph shares the story behind her most shared article, How To Be Great.

36:55 - Comparing yourself to others (hint: don’t do it!)

41:22 - Acknowledging jealousy and turning it into positive action.

45:37 - Reframe your view of SEO to improve your content creation.

52:43 - Most people aren’t focused enough on content distribution.

Grab a copy of Doing Content Right by Steph Smith using the code “growthmachine” to get 25% off.

Links:

Doing Content Right (0:48) (Use code growthmachine to save 25%)

Writing is Thinking: Learning to Write with Confidence (18:10)

NerdWallet (21:12)

Harry Dry (21:17)

David Perell (21:18)

The Hustle - Costco feature (25:35)

Sunday Stories (25:50)

The Hustle (25:58)

Chartr.co (27:32)

Stratechery (28:50)

How To Be Great by Steph Smith (30:08)

I sell onions on the Internet (48:59)

Find us on Twitter:

Steph: @stephsmithio

Amanda: @amandanat

Growth Machine: @growthmachine__

56 episodes

#Careers #Business #Marketing #Entrepreneurship #Growth #Amanda Natividad & Nat Eliason #Amanda Natividad #Startup