It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep48 - Brand names that improve business performance. An interview with Louise Karch
Manage episode 275514323 series 2625935
Content provided by The Front Line. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Front Line or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why are brand names so important? How do you create a brand name that will see your business grow? What makes a brand sticky? Listen to Louise Karch, a multi-award winning marketer & best-selling author of Word Glue: Find your Million-Dollar Brand Name, give us all the answers.
As an accomplished marketer, coach and athlete, Louise has set out to help people improve their business performance by making sure that their brand name pulls people's focus, in the attention economy that we find ourselves in.
Louise has helped many people dramatically improved their business revenue when she helped facilitate coming up with a new name for brands or products.
Listen to Louise explain the intricacies of a brand and its impact on people's mind, their perception and ultimate loyalty.
Join the discussion in the comments below & listen to the podcast. Make sure you follow Louise Karch for the latest info on her upcoming book on Tagline.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-front-line/message51 episodes
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Manage episode 275514323 series 2625935
Content provided by The Front Line. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Front Line or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why are brand names so important? How do you create a brand name that will see your business grow? What makes a brand sticky? Listen to Louise Karch, a multi-award winning marketer & best-selling author of Word Glue: Find your Million-Dollar Brand Name, give us all the answers.
As an accomplished marketer, coach and athlete, Louise has set out to help people improve their business performance by making sure that their brand name pulls people's focus, in the attention economy that we find ourselves in.
Louise has helped many people dramatically improved their business revenue when she helped facilitate coming up with a new name for brands or products.
Listen to Louise explain the intricacies of a brand and its impact on people's mind, their perception and ultimate loyalty.
Join the discussion in the comments below & listen to the podcast. Make sure you follow Louise Karch for the latest info on her upcoming book on Tagline.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-front-line/message51 episodes
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Similar to The Front Line - Sales and Marketing Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
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Go offline with the Player FM app!
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