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Brad Ross - The modern rules of leadership in Africa from a Coca-cola Executive

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Manage episode 276859164 series 2303457
Content provided by Ukwanda (JVR Africa). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ukwanda (JVR Africa) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we speak to Brad Ross who is the Marketing and Commercial Leadership Director, Coca-Cola West Africa Business Unit. We speak to Brad about his unique leadership style, some modern rules of leadership in the African context, his role in the FIFA Soccer World Cup, the effect of consumer behaviour and the role of data as a business imperative.
Brad also shares with us what it took to lead a team taking the Fifa Soccer World Cup trophy around the world, over 300 000 km, 42 time zones and 90 countries within 9 months.
To find out more about Brad, follow him on LinkedIn: https://www.linkedin.com/in/brad-ross-a527b225/
  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 276859164 series 2303457
Content provided by Ukwanda (JVR Africa). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ukwanda (JVR Africa) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we speak to Brad Ross who is the Marketing and Commercial Leadership Director, Coca-Cola West Africa Business Unit. We speak to Brad about his unique leadership style, some modern rules of leadership in the African context, his role in the FIFA Soccer World Cup, the effect of consumer behaviour and the role of data as a business imperative.
Brad also shares with us what it took to lead a team taking the Fifa Soccer World Cup trophy around the world, over 300 000 km, 42 time zones and 90 countries within 9 months.
To find out more about Brad, follow him on LinkedIn: https://www.linkedin.com/in/brad-ross-a527b225/
  continue reading

34 episodes

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