Go offline with the Player FM app!
The Trend Tracker (Stéphane WILMET, L’Oréal China)
Manage episode 279520227 series 2529409
With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'.
In this episode, we discuss the art and science of consumer insight analysis, through the prism of the beauty industry. We talk about the correlation between beauty and technology, and observe the new trends that are emerging in a post-COVID world.
The episode also includes a catch-up interview with Sanford BROWNE from Season 01 Episode 29. (https://mosaicofchina.com/season-01-episode-29-sanford-browne).
Chapters
00:00 - Trailer & Intro
02:15 - Part 1
20:04 - Part 2
30:11 - Outro
32:00 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-01-stephane-wilmet.
Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).
118 episodes
Manage episode 279520227 series 2529409
With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'.
In this episode, we discuss the art and science of consumer insight analysis, through the prism of the beauty industry. We talk about the correlation between beauty and technology, and observe the new trends that are emerging in a post-COVID world.
The episode also includes a catch-up interview with Sanford BROWNE from Season 01 Episode 29. (https://mosaicofchina.com/season-01-episode-29-sanford-browne).
Chapters
00:00 - Trailer & Intro
02:15 - Part 1
20:04 - Part 2
30:11 - Outro
32:00 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-01-stephane-wilmet.
Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).
118 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.