#22 Value of data with Colin Payne (Capgemini)

Banking on Air

Do banks know how to maximize value from their clients’ data and at the same time make a positive difference to the customer experience? There’s certainly no shortage of data: Where customers shop, where they travel, their hobbies, even their favorite foods. By transforming insights from this data and successfully channelling these into banking services targeted to serve the needs of a specific community, banks are now able to deliver timely, well-conceived niche products.

Listen to our podcast with Colin Payne, VP of Capgemini Invent who shares some of his vast experience and thoughts on digital banking. Focusing on ‘beyond banking’ and ‘inventive banking’, Colin believes that the future lies in community banking. And the key to making this happen is data. Bank customers want their banking services to be painless and truly invisible. First and foremost, these products and services should always address their needs. By harnessing client data, banks can now serve customers in a more powerful way, surprise them on the upside by delivering what they didn’t yet know they needed. And it’s all about relationships: humanizing banking means truly knowing a specific community or group of clients and being able to build strong relationships with them and deliver real value to their lives.

To hear more of Colin’s thoughts on inventive banking, data insights and community banking, listen to our podcast!

‘Banking on Air’ is the official Vacuumlabs podcast covering the challenges, opportunities, perspectives and opinions that matter to you and to our community. In this podcast, we are looking under the hood of the changing face of tech: the acceleration in all things digital, the impact of regulation (and disruption), the need for genuine collaboration – and the specter of competitors old and new as it plays out in fintech and financial services around the world.

This podcast is brought to you by Vacuumlabs – and we’re sharing our experience and expertise in creating solutions for the digital journey for professionals, community banks, and fintechs. We believe that the future is in communities when it comes to digital transformation in financial services, and we invite you to join us and our guests over the coming weeks and months.