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Brand Ambassadors Are A Subscription Box's Best Friend
Manage episode 285294659 series 2879094
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This week on Beyond the Boxx Sherri Langburt interview Kris Hing. Kris Hing is a Senior Marketing Associate at BARK, the makers of BarkBox. She and her dog Grady have worked for BARK, the world’s most dog-centric company, for four years.
Kris helps BARK on its mission of making dogs as happy as they make their humans by managing strategic partnerships, collaborations, and experiences. Kris founded BARK’s influencer program from the ground up, and has since grown it into a network of over 600 brand ambassadors. While her responsibilities have spanned many areas of the marketing function, she has always focused on creating 1-on-1 relationships with customers and fans of BARK. While not at work Kris enjoys blowing glass, home-brewing beer, and of course, snuggling with Grady.
For more influencer marketing secrets visit https://podcast.babbleboxx.com
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