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The Portland Trail Blazers Chief Commercial Officer on Pivoting the Fan Experience

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Manage episode 286917188 series 2439377
Content provided by InnoLead. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InnoLead or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dewayne Hankins, the Chief Commercial Officer of the Portland Trail Blazers, shares how the basketball team shifted the fan experience in response to challenges created by COVID-19. During the conversation, he covers how the team kept fans connected to players in the NBA’s 2020 bubble, how the team is approaching empty seats this season, and storytelling tips. He also shares his past experiences at Chief Marketing Officer and Chief Innovation Officer at the organization.

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 286917188 series 2439377
Content provided by InnoLead. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InnoLead or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dewayne Hankins, the Chief Commercial Officer of the Portland Trail Blazers, shares how the basketball team shifted the fan experience in response to challenges created by COVID-19. During the conversation, he covers how the team kept fans connected to players in the NBA’s 2020 bubble, how the team is approaching empty seats this season, and storytelling tips. He also shares his past experiences at Chief Marketing Officer and Chief Innovation Officer at the organization.

  continue reading

86 episodes

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