Standing Out & Personal Branding with Shachar Scott

Conversations at Basecamp

Define your own personal brand for a strong voice and mission, no matter where you are in your career. Shachar Scott joins us for a dynamic conversation on how to capture and hold the attention of your audience, and how risk-taking can be harnessed for creativity and innovation.

This podcast was recorded live for our community. If you would like to attend live recordings, please reach out to [e-mail]

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Shachar Scott is the Vice President of Global Marketing at Bumble. Formerly, Shachar led Global Brand Marketing at Snap, Inc.

Over the last two decades, Shachar has helped to build and scale global brands and startups, including Snapchat, Apple, Spring, Jawbone, and Pampers. After graduating from UMass at Amherst, Shachar turned to women’s politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women’s organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. Shachar was then recruited by Apple to lead market development strategy for Apple’s digital advertising platform. She joined Snap in 2017 developing the global brand marketing strategy. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, 8 year old twins. She is originally from Israel.

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