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Beyond Brand Purpose with Alain Sylvain
Manage episode 290552733 series 2301014
This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
Manage episode 290552733 series 2301014
This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
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