Rival | Dan Parise: How to Authentically Combine Live and Virtual Sport

Authentic Avenue

Rival | Dan Parise, Chief Marketing Officer

Today: how to bring together the worlds of real and virtual sport -- plus, how to bring brands into the fold.

My conversation today is with Dan Parise. Dan is about a year into his role as the Chief Marketing Officer of Rival, which is a B2B enterprise solution creating community through gaming and interactive experiences.

Now when I think of video games, my mind doesn't immediately jump to the B2B world, and it's possible that yours doesn't either. But the truth is: brands are trying to jump into this world at the same time as traditional sporting orgs. And this makes for incredibly interesting business opportunities. What's more: Dan himself is not a life-long gamer -- so it feels very much like everyone is learning together.

Today, you'll learn right along with us, especially when it comes to how to authentically combine the three entities into a common channel -- one which has only been mainstream-popular for a couple of years.

By the way, here's the story about Stevenage I'd mentioned: https://www.bbc.com/sport/football/54279530.

It's worth mentioning that Fernando Machado, who was previously CMO over RBI here in the US (which owns Burger King in NA), has moved into the gaming world himself via a move to become CMO of Activision Blizzard. Perhaps we'll have a pod about it soon!

Enjoy!

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