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Robbie Kellman Baxter - Learning from For-Profit Memberships | Ep #35
Manage episode 292551642 series 2926194
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Robbie Kellman Baxter, author of The Forever Transaction, joins Mary for a discussion about subscription memberships, including identifying your value proposition and testing the refining the offer. They cover aligning organizational goals and membership goals; what associations are uniquely qualified to offer that others aren't and why experimenting is such an integral aspect of associations today. Robbie is also the author of The Membership Economy and she shares what she's learned from Silicon Valley that it beneficial to associations today.
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