))
Cathy Burns - What Are Your Association's Core Values? [Part 1] | Ep #22
Manage episode 292551655 series 2926194
Content provided by Mary Byers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Byers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cathy Burns, CEO of the Produce Marketing Association caught my attention when I heard that Courage was one of the organization's core values. We don't typically hear values discussed within the association space, and I certainly haven't heard courage being identified as one, so my ears perked up right away. In this episode Cathy shares the genesis of the PMA's core values and how they are impacting every part of the organization.
Leadership requires not only doing brave things, it means speaking the unspeakable sometimes. By identifying courage as a value PMA has given staff and volunteer leaders permission to do things and talk about things that are sometimes hard.
It has also lead the PMA to be more innovative and reach into spaces where they may not have gone in the past.
Visit: MaryByers.com for links to join the conversation on our social sites.
© 2020 Mary Byers
66 episodes
Share
