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The Value Based Pricing Revolution: Interview with Ron Baker
Manage episode 293120275 series 2929679
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In my interview with Ron Baker, we discuss:
- Ron's career path
- Value based pricing definition
- Comparing traditional to value based
- Examples of value based pricing
- Importance of offering three choices to clients
- Importance of asking the right questions to clients
- Importance of niching
- The placebo effect
- Liberal arts education vs business school
…
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- Ron's career path
- Value based pricing definition
- Comparing traditional to value based
- Examples of value based pricing
- Importance of offering three choices to clients
- Importance of asking the right questions to clients
- Importance of niching
- The placebo effect
- Liberal arts education vs business school
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