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533 Lennart van der Ziel : How We Earned 1500 International Media Publications In 2 Months
MP3•Episode home
Manage episode 293120295 series 2929698
Content provided by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
![](https://images.squarespace-cdn.com/content/v1/507c2c23e4b066e1164a4a5f/1504260163259-CAV44G4QF7VRT6SXMR2G/Lennart.jpg?format=1000w)
Lennart van der Ziel CEO and Co-Founder of the Universal Translator --> TravisTranslator.com . A fresh entrepreneur with a great strategy on how to win over the global media and build a pre-launch list.
Resources: Linkedin
![](https://images.squarespace-cdn.com/content/v1/507c2c23e4b066e1164a4a5f/1504260315777-AJL3I94XZ1ZUTJVX58EI/1-subscribe-with-iTunes.jpg?format=1000w)
![](https://images.squarespace-cdn.com/content/v1/507c2c23e4b066e1164a4a5f/1504260331710-XAIF3ST2WV0T0C6H3U9N/2-subscribe-with-android.jpg?format=1000w)
Here are the 3 things I learned from Lennart...
- Customers are always better than equity funding. Customers provide a good way of validating an idea
- A good PR strategy is to get a booth at Mobile World Congress, get access to the press list, schedule interviews with limited time slots and have newsworthy press releases on several topics every few weeks to follow-up
- Getting very specific about your metrics is essential. e.g. something like we know 10% of an email list will engage and pledge, so what size list do we need to reach our funding goal on IndieGoGo?
100 episodes
MP3•Episode home
Manage episode 293120295 series 2929698
Content provided by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
![](https://images.squarespace-cdn.com/content/v1/507c2c23e4b066e1164a4a5f/1504260163259-CAV44G4QF7VRT6SXMR2G/Lennart.jpg?format=1000w)
Lennart van der Ziel CEO and Co-Founder of the Universal Translator --> TravisTranslator.com . A fresh entrepreneur with a great strategy on how to win over the global media and build a pre-launch list.
Resources: Linkedin
![](https://images.squarespace-cdn.com/content/v1/507c2c23e4b066e1164a4a5f/1504260315777-AJL3I94XZ1ZUTJVX58EI/1-subscribe-with-iTunes.jpg?format=1000w)
![](https://images.squarespace-cdn.com/content/v1/507c2c23e4b066e1164a4a5f/1504260331710-XAIF3ST2WV0T0C6H3U9N/2-subscribe-with-android.jpg?format=1000w)
Here are the 3 things I learned from Lennart...
- Customers are always better than equity funding. Customers provide a good way of validating an idea
- A good PR strategy is to get a booth at Mobile World Congress, get access to the press list, schedule interviews with limited time slots and have newsworthy press releases on several topics every few weeks to follow-up
- Getting very specific about your metrics is essential. e.g. something like we know 10% of an email list will engage and pledge, so what size list do we need to reach our funding goal on IndieGoGo?
100 episodes
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