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TAGP516 David James : Why I Quit Investment Banking And Built A #2 Grossing App

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Manage episode 293120312 series 2929698
Content provided by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David James, Founder of https://TotalCarCheck.co.uk quit his career in Investment banking to build a #2 top grossing app in the utilities section of the iOS app charts. We talk about how David made technology choices, how he engages users, how he optimises for conversions and the psychology of persuading someone to buy an inApp purchase.

Resources: Website / Twitter / Linkedin

Mentioned: How To Be Creative / Getting Real

Here are the 3 things I learned from David...

  • Improve user onboarding by not forcing users to create an account
  • Entice users to perform a desired action by offering a reward (maybe offering additional useful data for an action taken within the app)
  • Success can mean different things and not just the size of your bank balance
Read Full Transcript
  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 293120312 series 2929698
Content provided by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Kemp, Paul Kemp App Entrepreneur, and Founder of TheAppGuy.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David James, Founder of https://TotalCarCheck.co.uk quit his career in Investment banking to build a #2 top grossing app in the utilities section of the iOS app charts. We talk about how David made technology choices, how he engages users, how he optimises for conversions and the psychology of persuading someone to buy an inApp purchase.

Resources: Website / Twitter / Linkedin

Mentioned: How To Be Creative / Getting Real

Here are the 3 things I learned from David...

  • Improve user onboarding by not forcing users to create an account
  • Entice users to perform a desired action by offering a reward (maybe offering additional useful data for an action taken within the app)
  • Success can mean different things and not just the size of your bank balance
Read Full Transcript
  continue reading

100 episodes

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