Why Is Trust So Difficult To Build?

Sports Conflict Institute

“Without trust, we don’t truly collaborate; we merely coordinate or, at best, cooperate. It is trust that transforms a group of people into a team.” ~ Stephen M.R. Covey

So, why is trust so difficult to build? When built, why is it so hard to maintain. Why is it broken so easily? What role does risk play? Trust is the most important, and least understood, ingredient in ongoing relationships. Yet trust, for some reason, is hard to pin down and define.

Learn from Gary Furlong about the underlying dynamics of trust, attribution theory, and the critical difference between personal versus procedural trust.

Gary Furlong’s, The Conflict Resolution Toolbox (Wiley, 2020), is an essential resource for better assessing, preventing, and resolving conflict.

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