The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Todd Brown
Manage episode 293584587 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers.
On this episode:
- How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients
- Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous
- The origins of the E5 method, it's roots with some of the biggest legends in marketing history, and how Todd refined it into a framework that thousands of smart marketers are implementing and ejoying incredible results
Todd also takes us through the entire E5 method overview from start to finish - so if you're struggling to come up with a campaign that works, or if you want to improve your current results, THIS is the episode to listen to over and over.
Get Todd's brand new book the E5 Method for FREE at https://www.E5MethodBook.com
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting
61 episodes
Share
Manage episode 293584587 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers.
On this episode:
- How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients
- Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous
- The origins of the E5 method, it's roots with some of the biggest legends in marketing history, and how Todd refined it into a framework that thousands of smart marketers are implementing and ejoying incredible results
Todd also takes us through the entire E5 method overview from start to finish - so if you're struggling to come up with a campaign that works, or if you want to improve your current results, THIS is the episode to listen to over and over.
Get Todd's brand new book the E5 Method for FREE at https://www.E5MethodBook.com
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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