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The Return of Vegas and Effective Casino Marketing Strategies with Josh Swissman from The Strategy Organization
Manage episode 294002603 series 2838582
Ball and Chain host Mark Thomas is joined by Josh Swissman — who is a former senior marketing executive at MGM Resorts International and Station Casinos, and is now the founding partner at The Strategy Organization.
Josh talks about how consumer demand for Vegas is back to pre-pandemic levels, and the outlook for business travel coming back to Vegas. Josh also discusses what it was like to market an in-person entertainment experience for Vegas casinos during Covid, what he's now doing post-Covid, and what the future of casino gaming looks like in the next 5 years.
51 episodes
Manage episode 294002603 series 2838582
Ball and Chain host Mark Thomas is joined by Josh Swissman — who is a former senior marketing executive at MGM Resorts International and Station Casinos, and is now the founding partner at The Strategy Organization.
Josh talks about how consumer demand for Vegas is back to pre-pandemic levels, and the outlook for business travel coming back to Vegas. Josh also discusses what it was like to market an in-person entertainment experience for Vegas casinos during Covid, what he's now doing post-Covid, and what the future of casino gaming looks like in the next 5 years.
51 episodes
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