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Episode 4: What Do We Talk About When We Talk About Brand?

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Manage episode 294306610 series 2926968
Content provided by Brand Tasmania. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Tasmania or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
This is episode four.

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 294306610 series 2926968
Content provided by Brand Tasmania. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Tasmania or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
This is episode four.

  continue reading

6 episodes

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