How business fits into History, Anthropology, Climate, Society and what to do about it! With Mark Maslin

Karmic Capitalist - businesses with purpose

"We have everything we need to fix things and make it better for everyone in the world. Perhaps not the billionaires."

Can business leaders make a serious dent in climate change? Mark Maslin, UCL professor of Sustainability, company founder of Rezatec and author of "How to Save Our Planet - the Facts", believes that we can, that we should, and starts to arm us with the facts to do it.

This was a more broad-ranging episode than most so far in this podcast. I speak to Mark about us as humans, the society we live in, whether growth as a goal is bad, the approaches we've taken to building businesses, and as a result, the challenge and mission that lays ahead of us all.

There's a lot more nuance to this than your average pub chat!

We also talk about different industries and how they can or can't evolve. How the fossil fuel industry's own spokespeople are admitting that they need to switch off today, how concrete poses a paradox (damaging and really bloody useful!), and the similar challenges for the airline industry.

We dip into how services companies, who mostly have a relatively small direct carbon footprint, don't and shouldn't get off scott-free, but need to look at their entire value chain and see how they can get involved to help there.

For all companies, we dip into the practicality of how to start the journey.

And the advantage that startups have.

So if you're looking for how business fits into society, evolution, History (with a capital H), anthropology, the anthropocene, and several other big degree words, listen in to this fascinating episode of the Karmic Capitalist podcast. Find it on your podcast platform, or in the link below.

And most importantly - just buy the book. You can find it here https://www.worldofbooks.com/en-gb/books/mark-a-maslin/how-to-save-our-planet/9780241472521.

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.