How a Bug Skyrocketed Conversions & Led to 3Million ARR - Cris Villar @Landbot

Masters of SaaS

For this episode, we sit down with Cris Villar. Cris is the Co-Founder and VP of Customer Success at Landbot, a product that transforms your website into a Conversational Experience to increase engagement and conversion rates.
I was amazed to learn that Landbot was born out of a product bug...
... A bug that skyrocketed conversions from 5% to 27%!
It’s easy to look at successful companies and think their success was linear and without serious setbacks. The reality is that many companies have limited resources, pivot and get punched in the face… daily. But the ones still standing get back up and keep going.

Who knows, a product bug can lead to an incredible insight!

Often times, the obstacle is the way. That was certainly the case for Landbot.

In this episode, you will learn:
- How to leverage free platforms like Product Hunt to accelerate growth
- The importance of positioning and how to approach it
- Outbound sales mistakes and why “supporting is the new selling”
- Why Landbot are dedicating 70% of their resources on activation and why you should be too
- And the challenge of time management in the retention economy & advice to tackle it.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!