))
Sonic branding for voice assistants, with Diederik van Middelkoop
Manage episode 299077543 series 2965865
Content provided by Hans van Dam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hans van Dam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Diederik van Middelkoop is Executive Creative Director at Amp.Amsterdam (Amsterdam, New York and Mumbai), a music agency specializing in sonic branding, music production and music supervision with a great love for the innovative.
Diederik has been a welcome speaker at many festivals, including Cannes Lions, Spikes Asia, Promax, LIA, and ADFEST, to name but a few.
His clients have included The Olympic Committee, Google, Samsung, Nike, Adidas, Coca Cola, Heineken, Jet Airways, Qatar Airways, Audi, Mercedes, BMW, Axe, Johnnie Walker, Zespri and many more. In this conversation, we focus on some key concepts behind sonic branding and what they mean for designing AI Assistants. The key question in the age of voice, is how do your customers know it's you they are talking to.
The conversation explores how brands can be recognizable and trustworthy as they seek to leverage the opportunities of voice interfaces.
12 episodes
Share
