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39. Starting a PR Campaign? Start with Social
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Jeff talked about an article in Esquire, written by Columbus PR pro Michelle Garrett, who makes the point that “when a journalist gets intrigued about a business, one of the first things they may do is check it out on social media.” Whatever they find - or don’t find - on social media has an impact on what is (or is not) written. Charlie gives a shout out to designer Erin Sweeney again, this time for the new show logo. The guys also talk about what’s new at Podville Media, including more work with client Lincoln Project, including their new podcast, “This is Politicology” with Ron Steslow.
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