Don't Ruin Your Better Tomorrow by Thinking about Bad Day or Your Weaknesses

The New Age of Influence

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the tools used by elite entrepreneurs to always to ahead of the competition.

SWOT Analysis

[04:38]

A simple, proven, and tested tool like SWOT Analysis can be used to help you tremendously. SWOT Analysis pertains to:

1. Strengths. It happens internally and these are things where you are great at like time management, self-awareness, being accountable, having the right mindset, etc.

2. Weaknesses. It happens internally and these are things that can be the opposite of your strength like not being great at time management, poor at outsourcing, weak at delegation, fear of missing out, and doing everything by yourself.

3. Opportunities. It happens externally and these are things where you can capitalize on things that you are lacking to propel yourself like creating a website, establishing your Google footprint, expanding your reach to your customers, and building your skill set.

4. Threats. It happens externally and these things are difficult to fathom and often unpredictable or predictable like the COVID Pandemic, social platform policy changes, algorithm changes, and intense market competition.

PEST Analysis

[14:16]

It is another tool used in a much broader scale and how your business will be impacted by:

1. Political Scenarios

2. Economic Trends

3. Social Trends

4. Technological Trends.

How the elites think

[14:47]

Successful and effective company owners are offered various resources. You don't take anything for granted, and you allow yourself to begin as a beginner, and you have an enormous appetite.