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GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
Manage episode 304008085 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.
85 episodes
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Manage episode 304008085 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.
85 episodes
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Similar to The Product Marketing Experts
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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