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Australia Today: Have We Changed?
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You may have a general awareness surrounding the concept of market research but are unsure of the details. Perhaps you’ve heard that it can be used to help you identify your target market to ensure you’re investing in the right areas. Well, you’re in luck! Today we’re going to explore all facets of market research and how you can use it effectively in your business.
I’m very excited to be bringing you the CEO of Quantum Market Research, Imogen Randell. In this episode, we are talking about how market research impacts businesses and enables a deeper understanding of the tensions that customers face when making decisions.
Imogen will run us through the best ideas small businesses can utilise to gain a thorough understanding of their customers. You can incorporate effective market research to develop creative outcomes to the pain points your audience may be experiencing.
We have an enlightening in-depth discussion about the impact of Covid and how we have to approach different opinions with empathy and awareness to have a productive conversation that doesn’t boil down to a stand-off.
Imogen explores how the Australian culture, housing affordability, immigration, and wage growth have changed over time. We talk about how fragmented Covid has made the Australian society and if we all try to treat each other with respect and compassion we will reinforce the fundamental Australian value of inclusivity.
Check out the Quantum Market Research website to read more and see the contributions they made to the Australia Now report.
LINKS:
Connect with Imogen:
Website: https://qmr.com.au/
LinkedIn: Quantum Market Research | LinkedIn
Facebook: https://www.facebook.com/QuantumMR/
Connect with me:
Instagram:@rubyassembly
Website:https://rubyassembly.com.au/
Learn more about Iolanthe here.
Learn about Iolanthe's media agency Ruby Assembly here.
Grab Iolanthe's book '100 Days of Brave' here.
And ... why not cowork with Iolanthe at her professional workspace, Good Axe?
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