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Episode 28: Digital Fundraising Strategies, with Steve Daigneault
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The world of fundraising and giving is evolving rapidly. Online fundraising has been growing at 20-43% annually over the last three years. As of 2020, it accounted for 13% of all donations, far outpacing the growth of giving overall. As the landscape and tools develop, so do the strategies for best engaging and converting donors.
Steve Daigneault has spent nearly two decades leading digital marketing, fundraising, and advocacy programs for nonprofits. He joins Boris this week on the Nonprofit Hero Factory to discuss some of the emerging trends and best practices in online fundraising; breaking down how nonprofits can incorporate them into their campaigns and overall development strategy.
Episode Links and Shownotes: https://nphf.show/ep28
What we’ll be discussing:
- When a streamlined donation form is and is not the best place to drive traffic.
- Why stories work in cultivating donors, and some ideas of where to use them.
- How to turn “hand-raisers” into donors.
- What types of ads work best on which platforms.
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