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Inside PR 554: Social Content Meets the Sound of Silence
Manage episode 308739432 series 3018948
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Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media?
Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results.
That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
TL;DR version: Your content marketing strategy needs a balanced and integrated approach.
Have a read, then have a listen and let us know what you think.
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Thank you to the people behind Inside PR
Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.
Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.
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