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Beer, Records, and Watches: What Can We Learn From the Revival of Craft?

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Manage episode 309039714 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Digital dominates our everyday lives, and we increasingly organize our world around the software, platforms, and devices of the world's largest technology brands. At the same time, there is a renewed craving for brands that are small, hand-crafted, and proudly analog. In partnership with the Columbia Business School, The Unconventionals brought together leaders from Shinola, Third Man Records, and the Alchemist (brewer of Heady Topper) at the annual BRITE Conference. We’re bringing the best of that discussion for listeners, along with new thinking and analysis that explores the role that scale, product quality, location, and story play in reviving categories and driving fierce loyalty.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 309039714 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Digital dominates our everyday lives, and we increasingly organize our world around the software, platforms, and devices of the world's largest technology brands. At the same time, there is a renewed craving for brands that are small, hand-crafted, and proudly analog. In partnership with the Columbia Business School, The Unconventionals brought together leaders from Shinola, Third Man Records, and the Alchemist (brewer of Heady Topper) at the annual BRITE Conference. We’re bringing the best of that discussion for listeners, along with new thinking and analysis that explores the role that scale, product quality, location, and story play in reviving categories and driving fierce loyalty.

  continue reading

38 episodes

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