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TMDP 057: Killing Marketing with Joe Pulizzi
Manage episode 309565454 series 3035710
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Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.
CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer.
Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell.
You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he’ll be wearing orange. Follow Joe on Twitter @JoePulizzi. He can also be found on LinkedIn and www.joepulizzi.com.
You’ll Learn:
- Joe’s entrepreneurial path that led him to found Content Marketing Institute.
- Just how close Joe came to packing it in.
- How Content Marketing World became the largest conference of it’s kind in the world.
- Why Joe thinks CMO’s need to “kill” marketing as they know it.
- Joe’s commitment to diversity in the Content Marketing World conference.
3 Key Points:
- Facebook is a media company
- Diversity matters.
- CMO’s need to “kill” their existing marketing org structure and adopt a new model.
Resources Mention:
Killing Marketing by Joe Pulizzi and Robert Rose
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Killer Resources:
- Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
- Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
- In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.
Support this podcast:
Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
Like what you hear? Book me to speak!
While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
Let’s Connect!
Follow me on Twitter
Connect on LinkedIn
Shoot me an email: Temi at ConsultTemi.com
(Sorry, had to break the email link to stymie the bots… damned bots.)
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