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Selling A Premium Product/Service
Manage episode 310495227 series 3058225
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Premium selling remains one of the least understood methods of selling because it often defies logic. Lamborghini, Apple, Angelo Galasso, Creed... the list is endless of premium brands in an industry where far cheaper alternatives exist. Premium product buyers buy very different reasons to the average buyer. They are people often willing to pay extra for having the slight edge. A slight edge in the exclusivity of what they wear, what they drive and even what they do. They are willing to pay for that slight edge. There is a second group that also buys premium products for a totally different reason. We deal with this other group in this episode of our podcast.
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