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R-Commerce
Manage episode 310495229 series 3058225
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We've all heard of E-Commerce, that is selling over the internet. Then there was M-Commerce, selling over a mobile phone. R-Commerce is relationship selling. Selling that is birthed from a relationship that is established between consumer and brand. We may believe in love at first sight but not in proposal at first sight. Even though there may an inherent interest we understand that there's a level of relationship that must first be developed before we can "pop the question." Relationship selling is built on the same premise.
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