The #1 Mistake Many Marketers Make
MP3•Episode home
Manage episode 310495238 series 3058225
Content provided by Phogole Mphahlele. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phogole Mphahlele or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Very often in developing ads or making presentations we say to ourselves "if I was the client this is what I'd want to know and see." This is a skewed way of thinking because the client doesn't know what you know. The average client doesn't have the perceptions you have. It takes researching the average thinking of the client. What do they want? What are they looking for? That's all that matters.
…
continue reading
37 episodes