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Joe Pillitteri: an equipment dealer steers through the COVID-19 crisis
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Karen Davidson, editor of The Grower, goes 'Behind the Scenes' of the October cover story titled GRAPE EXPECTATIONS: UP AND DOWN and speaks with the owner of Lakeview Vineyard Equipment, Joe Pillitteri. Joe shares the roller-coaster of managing his Ontario company through a pandemic that’s resulted in cancelled field days and trade shows. He traces the fear of scrapped orders to the surprise of demand for more mechanization of grape vineyards.
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