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How the Prince Estate is Winning IP: Positioning for long-term brand equity.
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Prince left his estate a literal and virtual VAULT containing unseen video and audio creative works, other works and yet to be created works. In this weekly installment of Tech Law Podcast, Prince super-fan Enrico Schaefer talks about what is shaping up to be one of the great brand stories of 2019. It has been a slow (thoughtful?) to get off the dock, but we continue to see roll-out of what appears to be a thoughtful and cutting edge branding strategy. The Prince Estate has either carefully and brilliantly built a foundation for a fitting purple posthumous legacy. Or, Prince's IP estate is so vast that it is simply inevitable even as expressed through court process and oversight. Either way, of one of the great artists of our generation is being reincarnated through the expression of a content strategy that is working. The fact that the estate may be financially upside down and tens of millions in expenses, means little. I have seen the future [licensing opportunities]. And the future is Prince. Check out the official YouTube Channel for Prince to see what professionally curated content and intentional branding looks like. https://www.youtube.com/user/prince/videos. Thank you for listening, please consider subscribing (we are going the crush content on building an idea economy company.
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