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Online Infringement: Protecting your Goods from Unlawful Sales. (Brand protection attorney Mallory King)
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Do you sell a good online? Internet sales can be the largest portion of a company's revenue. When you goods are being imitated, copied or stolen online, that hits your bottomline. Suing someone on Amazon, PayPal, Apple App Store, eBay, or facebook for pawning off your goodwill is never the goal. The goals is to take down the infringement ASAP. The ROI of online brand protection can be an easy way to increase asset value.
In this episode of Tech Law Radio, we talk to IP attorney Mallory King. Mallory provides you the basics of online brand protection, from monitoring, to strategy and timing, to threat letter tone, ... Mallory will give you the insights you need.
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