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Do Events On Facebook Work?
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A Cup of Social Audio Blog EP9
Are you utilizing the events feature on Facebook? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Do Events on Facebook really work? Yes, yes, and YES!!! If set up correctly and properly maintained an event on Facebook will most likely increase traffic to your sale, event, or fundraiser by two-fold. I have set up hundreds of events on Facebook and have seen the amazing results firsthand. Facebook allows you to post an event graphic, location, description, and even a link to purchase tickets if it’s a ticketed event. It allows you to invite your supporters, customers, friends, and family. You can even add a co-host if your event is being co-hosted by another party. Plus, you can post within the event. This is where it gets fun and you can be as creative as you want. If it’s a big sale, you can post pictures of some of the hottest hard-to-find sale items. If your nonprofit is hosting a silent auction at an event, you can post pics of your auction items. Is your event featuring a band, post a pic or video of the band in action and be sure to tag the band? Your posting options are unlimited with your event listing on Facebook. And yes, you can even schedule posts within a Facebook event. With more engaging event posts and more invites, the better your results will be. Want more advice on Social Media marketing? Please continue to follow me for my next freshly brewed blog. Have a question? Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
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