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Don’t Over Post On Social
Manage episode 310605133 series 3063623
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A Cup of Social Audio Blog EP6
Over Posting On Social Media is…annoying! – Hello I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Are you the page admin for your business or nonprofit and you are sooooooooooooo excited to get your message out to your potential customers or donors that you post something new every couple of hours throughout the day and night? That could mean anywhere between 5 to 10 or more new posts in a 24-hour period. I encourage you to PLEASE STOP! Spread those posts out over a week or so. I equate too many posts in a 24-hour period to an annoying door-to-door salesperson, who just keeps coming back time after time, or the multiple spam calls per day trying to sell you a new car warranty, or getting multiple pieces of mail regarding an election, even if it’s from the party or candidate of your choice. It can become pretty annoying. So maybe you are asking yourself, how many posts per day are, ok? It all depends on the needs of your business or nonprofit. I suggest posting no more than on average 3 times a day. And I highly encourage you to spread those 3 posts out throughout the day. Post one in the morning, the other in the afternoon, and the 3rd in the evening. I’ve said it before and I will kindly say it again, you need to give each post time to breathe and circulate. Strive to always post your best content, even if that’s only 1 post per day or week. Don’t just toss up a bunch of posts in one day to see what sticks. You will most likely be wasting your time and your posts will get lost in the Social Media shuffle. So, what’s the best content? I’m glad you asked. I’ll tell you in my next freshly brewed audio blog. Want more advice on Social Media marketing? Please continue to follow me for my next freshly brewed blog. Have a question? Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
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