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What happened to briefing?
Manage episode 311104128 series 3083023
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Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate. Nick is joined by LinkedIn star Tom Goodwin, Zenith and Moxie CEO, Sean Reardon, and Moxie ACD Brandon Hampton. Plus additional contributions from Lori Hamilton, Nancy Vonk and Steve Harrison.
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