#21 What is Brand Perth? iOS14.5 starts to bite & Vaccine Marketing

The Marketer

Episode 21

Welcome to Episode 21 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode.

Carma spoke at Tourism WA conference

https://carma.social/carmas-wrap-up-of-the-tourism-council-wa-regional-conference-2021/

https://carma.social/tourism-council-wa-conference-2021/

Brand Perth. How do you brand a city?

https://thewest.com.au/lifestyle/real-estate/why-brand-perth-is-important-c-2898881

https://thewest.com.au/opinion/basil-zempilas/basil-zempilas-city-of-perth-lord-mayor-says-its-time-we-worked-out-exactly-what-brand-perth-stands-for-ng-b881865090z

Vaccine Marketing

https://www.skynews.com.au/details/_6254918133001

https://www.mmm-online.com/home/channel/7-day-supply/yes-weve-undersold-the-vaccine-marketing-can-fix-that/

iOS14.5

Is it a thing? 4% of Americans opt in. Yikes on bikes.

https://9to5mac.com/2021/05/07/opting-in-to-app-tracking/

Fucking up your comms

It’s tough talking to the public as a mass. Not to mention if it involves children!

Sex Ed Video

Branding consent.

https://www.thegoodsociety.gov.au/playlists/the-field-model

https://thenewdaily.com.au/opinion/2021/04/20/consent-video-milkshake-government/

Heineken

Don't drink and start a league

https://www.campaignlive.co.uk/article/heineken-landed-delicious-smackdown-european-super-league/1713786#:~:text=Just%20as%20their%20%22competition%22%20was,drink%20%26%20start%20a%20league.%22

Album Cuts

Clubhouse update

https://indianexpress.com/article/technology/social/clubhouse-on-android-crosses-1-million-downloads-on-google-play-store-7328304/

Twitter spaces

https://9to5google.com/2021/05/04/twitter-spaces-begins-rolling-out-more-widely-on-android/

Instagram pronouns

https://www.seventeen.com/life/tech-social-media/a36411026/how-to-add-pronouns-on-instagram/#:~:text=Head%20to%20your%20profile%20and,four%20pronouns%20you%20identify%20with.

Squarespace lists on NYSE

https://www.cnbc.com/2021/04/16/website-maker-squarespace-files-to-go-public-on-nyse.html

KFC brings back tagline - finger lickin’ good after COVID

https://www.marketingweek.com/kfc-finger-lickin-good/#:~:text=The%20famous%20slogan%20has%20been,brand%20responded%20to%20Covid%2D19.&text=KFC%20is%20bringing%20back%20its,since%20dropping%20it%20last%20year.

Fairy Bread fools the hard right

https://thenewdaily.com.au/news/good-news/2021/04/16/fake-fairy-bread-petition/

Grill The Marketer June

https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317

Content

Carma Databox x 2

LinkedIn Page Engagement: https://databox.com/linkedin-company-page-content

Facebook Post Ideas: https://databox.com/facebook-post-ideas?

Carma Perth Business Podcast

https://open.spotify.com/episode/47fv6yyyUVMdEN5sGeRujT