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Recurate: Democratizing Re-Sale Technology for Independent Brands
Manage episode 312664528 series 3240835
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This week Karin Dillie, VP of Partnerships for Recurate, joins us to talk about how they're building the technology for independent brands to resell their products on their own platforms. Love Frye boots? Now you can shop their site and decide whether you want a crisp new pair or one that's been pre-loved, for a fraction of the cost, all on the same trusted Frye website.
The resale market has exploded from independent thrift shops to billion dollar public companies in the past decade, fueled by a desire to escape the model of constant consumption and planned obsolescence. Consumers at the point of purchase can also see the estimated resale value of their products, potentially enticing them to shop for higher quality, longer lasting items knowing there's a better than decent shot they'll be able to recoup the value of that product down the road
Recurate offers an option for brands to keep the resale in house, offering products that have provenance- a known history of when it was first sold and the ability to authenticate it as a genuine article. Karin knows a thing or three about provenance from her time working at Southeby's, and a heck of a bunch about the resale econonomy from four years at the RealReal. Tune in to get her perspective on how the technology is advancing today and her vision about what's next for second hand markets.
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